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Lately I have been having fun reading through the mails of Internet marketers.
“Do you really read them?” you ask. I hear you.
Normally I reach for the delete button. But now that the economy is bad and I have some time on hand, I thought I might as well read and do them a favor.
Few years ago, it would be enough just to insert someone’s first name at the beginning of a message using the mail merge feature of a word processing program and follow it up with a stock letter. The letter is deemed to have been personalized.
But not anymore.