Too Big to Fail: Why the World’s Oldest Enterprise Never Fails
While some economists argue that religions only thrive by acting like "exclusive clubs" with high entry costs, a global perspective reveals a much larger machine at work. From the Kumbh Mela to the Hajj, the world’s most successful faiths operate as "Too Big to Fail" ecosystems. By utilizing a "freemium" model—where the masses provide scale and the wealthy provide capital—religion becomes a platform supported by governments, transport, and hospitality industries alike. This is the story of how an enterprise succeeds not by keeping people out, but by becoming the very infrastructure of society itself.
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