Greatest motivators for decisions are greed, fear and laziness. – Edward De Bono
No one needs case studies with decisions taken to satisfy one’s greed. History is replete with such decisions. Casinos would go out of business if there is no such thing as greed.
Fear coming in the way of rational thinking is also understandable. Either we take some actions out of fear or freeze and do nothing out of fear.
Staying in a relationship (that deteriorates by the day) for fear of the alternative – comes to my mind as a good example.